Client Case Studies

ACTIVITIES

• Manage communications team and develop messaging

• Provide rapid response through traditional media outreach and social media

• Develop and place original content (op-eds, LTEs, guest blogs etc.)

• Coordinate with partners including local chapters, advocacy groups, and Congressional offices

RESULTS

• AWARDS: Winner of Gold for Best Response to Breaking News and Gold for Best Campaign, Bulldog Media Relations Awards

• Established NOW president as thought leader for media on feminist issues

• Influenced the NFL to investigate domestic violence issues and implement new policies

• Successfully called on many sexual predators to resign or be removed [as part of #MeToo campaign]

• Promoted grassroots activism surrounding legislation impacting women’s rights

ACTIVITIES

• Provide overall strategic communications counsel and media training for senior leadership

• Conduct media outreach aligning with advocacy efforts

• Promote report releases, press calls, conferences and events

RESULTS

• AWARD: Winner for Exclusive Content Strategy, PR Daily Media Relations Awards

• Secured significant media placements in national outlets and trades

• Saved nearly half a billion dollars in funding for homeless veterans by shining media spotlight on the Department of Veteran Affairs

ACTIVITIES

• Establish ASOP as the go-to resource for information and research about illegal online pharmacies with key reporters and editors at national outlets and healthcare trades

• Provide rapid response on breaking news through traditional media outreach and social media

• Coordinate with partners including international jurisdictions, advocacy groups, Congressional offices and government agencies

• Manage ASOP’s digital and social channels

RESULTS

• Messaging and media outreach helped earn ASOP a seat at the table at FDA and HHS policy meetings and positioned ASOP to shape the national narrative around the role of internet intermediaries in combatting illegal online pharmacies. Garnered consistent placements in top-tier national outlets like The Washington Post, Wall Street Journal, National Journal, POLITICO, Bloomberg and Inside Health Policy.

• Prompted a public response to U.S. drug importation policy by Canada’s Prime Minister and its national health system through media coverage on both sides of the border by developing and implementing media strategies to change the narrative about drug importation in coordination with ASOP jurisdictions in Canada.

• Secured in-depth stories in POLITICO that exposed government overreach that threatened millions of dollars in federal grants to states for combatting the opioid epidemic, which helped lead to increased state-level policymaker attention to the issue, including legal challenges. Overall, the campaign delivered nearly 70 placements that amplified the message and won the PR Daily Award for PR or Media Relation Campaign in 2019.

ACTIVITIES

• Develop overall communications strategy and messaging

• Conduct media research and outreach, and create press materials including partner templates

• Manage media logistics for launch event, including on-site interviews for spokespersons, celebrity guests and VIPs

RESULTS

• AWARD: Winner of Silver for Best Campaign, Bulldog Reporter Media Relations Awards

• Secured 800+ media placements about launch event and organization

• Established FA as a leading resource on addiction issues

• Raised awareness on the Comprehensive Addiction & Recovery Act (CARA), which ultimately passed the Senate weeks after the event

ACTIVITIES

• Develop and implement communications strategy to launch JEI and release results from a national poll about the Jewish electorate

• Create talking points, press materials and social media posts

• Conduct targeted outreach to national mainstream media and Jewish press

RESULTS

• Secured more than 50 media hits, including a nationally syndicated column from The Washington Post’s Jennifer Rubin

• Influenced the national media landscape to incorporate messaging on how current domestic issues such as rising anti-Semitism, immigration, and health care reform are critical in influencing Jewish voters

• Established JEI as the foremost resource on Jewish voter political preferences, with its research continuing to be referenced in both national and Jewish media