GOT Communicator of the Week- Episode 3: Battle of Winterfell

GOT Communicator of the Week- Episode 3: Battle of Winterfell

Each week our team will select a GoT Communicator of the Week, highlighting the character who understood their audience, stayed on brand, and most effectively communicated their message.

5 Tactics for Mastering the DC Media Machine

5 Tactics for Mastering the DC Media Machine

With the Trump White House making news daily and so many other stories coming out of the nation’s capital, PR pros have to make a potent impression on D.C. journalists. Consider these tips.

Four Questions Mission-Driven Communicators Need to Ask

Four Questions Mission-Driven Communicators Need to Ask

Good communicators know how to craft a message that resonates with a target audience. It sounds simple on the surface, but truly effective communicators need to do many things before they can make an impact.

Working With What You Got: Resources for Nonprofits to Leverage Communications Efforts

Working With What You Got: Resources for Nonprofits to Leverage Communications Efforts

In a world that can seem more focused on who you know and how much money you have, it can be daunting for a nonprofit organization to share their mission and message with the public.

Three Tips to Upgrade and Utilize Your Media List

Three Tips to Upgrade and Utilize Your Media List

A well-researched and targeted media list may be one of the most useful components of an outreach strategy for PR professionals. Taking the time to put together media lists can be stressful, but rewarding in the long run.